SEO, AEO, and GEO: what actually changed
Three acronyms, one page. Here is what answer engines and generative search changed about optimization, and what they did not.
How AI reads the web
Notes on answer engine optimization, generative visibility, and what actually moves the needle on a page.
Five checks for a page that ranks but never gets cited
The five faults that keep a good page out of AI answers, each with a by-hand check, a command you can run across a site, and the fix.
Question headings vs. keyword headings
When to phrase a heading as a question, when a keyword label is still the right call, and how to check every heading on a site in one pass.
What do AI crawlers extract from your page?
An element-by-element inventory of what AI crawlers keep, discard, and only conditionally read — plus the parts you can exclude on purpose.
Answer Engine Optimization: a page-level guide
What happens to a page between fetch and answer, the eight signals answer-readiness turns on, and how to check every one of them by hand and at scale.
How to check whether AI crawlers can actually reach you
Reading robots.txt tells you what you intended. Six checks that tell you what actually happens when an AI crawler requests one of your pages.
GPTBot vs OAI-SearchBot: a field guide to the AI crawlers
Every AI bot worth naming in your robots.txt, what each one actually controls, and which ones decide whether an assistant can find you at all.
AI crawler access: the technical layer of AI search
Which AI bots exist, what each one actually controls, why robots.txt is only half the answer, and how to check whether assistants can reach your pages.
The 40–60 word answer block, and how to write one
The highest-weighted answer-readiness signal is a passage that answers its own heading in one breath. What it is, how to write one, how to check it.
What an answer engine reads when it reads your page
A walk through what actually gets extracted from a page when an AI system reads it, and which parts of your HTML never make the trip.
Five things that keep a good page out of AI answers
Pages that rank fine and still never get cited usually share the same five faults. Each one is fixable in an afternoon.