SEO, AEO, and GEO: what actually changed
Three acronyms, one page. Here is what answer engines and generative search changed about optimization, and what they did not.
geo
4 posts
GPTBot vs OAI-SearchBot: a field guide to the AI crawlers
Every AI bot worth naming in your robots.txt, what each one actually controls, and which ones decide whether an assistant can find you at all.
AI crawler access: the technical layer of AI search
Which AI bots exist, what each one actually controls, why robots.txt is only half the answer, and how to check whether assistants can reach your pages.
Five things that keep a good page out of AI answers
Pages that rank fine and still never get cited usually share the same five faults. Each one is fixable in an afternoon.