How to audit a site for AEO and GEO
The full AEO and GEO audit loop: access, extraction, answer-readiness, citability and entity, then measurement. By hand, at scale, and re-crawled to prove it.
geo
10 posts
Freshness signals and honest dateModified
What datePublished and dateModified mean, what Google's date guidance asks for, why a bumped date is a trust failure, and how to audit dates across a site.
llms.txt: what it is, how it works, and whether to bother
Is llms.txt worth it? The proposal, the file format with a worked example, what is documented about who reads it, and when the afternoon pays off.
Training vs. retrieval crawlers: the block decision
Should you block GPTBot? Which AI agents train, which search, which fetch for a user, what each block costs, and four robots.txt policies to copy.
What GEOBee measures, and what it deliberately doesn't
What GEOBee's three lenses score, why the results are local and re-runnable, and what it does not measure: citations, prompt visibility, or rankings.
What makes a page citable: stats, sources, quotable blocks
What the GEO research paper tested, what it found, and where it stops — then how to write citable sentences and count them across a site.
SEO, AEO, and GEO: what actually changed
Three acronyms, one page. Here is what answer engines and generative search changed about optimization, and what they did not.
GPTBot vs OAI-SearchBot: a field guide to the AI crawlers
Every AI bot worth naming in your robots.txt, what each one actually controls, and which ones decide whether an assistant can find you at all.
AI crawler access: the technical layer of AI search
Which AI bots exist, what each one actually controls, why robots.txt is only half the answer, and how to check whether assistants can reach your pages.
Five things that keep a good page out of AI answers
Pages that rank fine and still never get cited usually share the same five faults. Each one is fixable in an afternoon.