How to audit a site for AEO and GEO
The full AEO and GEO audit loop: access, extraction, answer-readiness, citability and entity, then measurement. By hand, at scale, and re-crawled to prove it.
aeo
14 posts
Boilerplate ratio: how nav and footers shrink your page
Main-content extraction keeps one block of your page and drops the rest. How to measure what survives, by hand and across a site, and the markup that helps.
What GEOBee measures, and what it deliberately doesn't
What GEOBee's three lenses score, why the results are local and re-runnable, and what it does not measure: citations, prompt visibility, or rankings.
FAQ sections: leverage or filler
The rich result that justified most FAQ blocks is gone. What still earns one, the test for whether a question belongs in the body, and what filler costs.
Tables and lists that survive extraction
Real markup is only half of it. What flattening does to a table lifted out of your page, and the four fixes that keep one readable on its own.
Chunking: why passages have to stand alone
A page is retrieved in pieces of a few hundred words. What splitting does to ordinary prose, and the three edits that make a section survive it.
Five checks for a page that ranks but never gets cited
The five faults that keep a good page out of AI answers — each with a by-hand check, a way to run it across a site with or without a terminal, and the fix.
Question headings vs. keyword headings
When to phrase a heading as a question, when a keyword label is still the right call, and how to check every heading on a site in one pass.
What do AI crawlers extract from your page?
An element-by-element inventory of what AI crawlers keep, discard, and only conditionally read — plus the parts you can exclude on purpose.
Answer Engine Optimization: a page-level guide
What happens to a page between fetch and answer, the eight signals answer-readiness turns on, and how to check every one of them by hand and at scale.
SEO, AEO, and GEO: what actually changed
Three acronyms, one page. Here is what answer engines and generative search changed about optimization, and what they did not.
The 40–60 word answer block, and how to write one
The highest-weighted answer-readiness signal is a passage that answers its own heading in one breath. What it is, how to write one, how to check it.