Status codes, redirects, and canonical drift on AI surfaces
How redirect chains, soft 404s, 4xx and 5xx responses, and conflicting canonicals decide which URL gets fetched, indexed, and attributed — and how to check.
seo
3 posts
Question headings vs. keyword headings
When to phrase a heading as a question, when a keyword label is still the right call, and how to check every heading on a site in one pass.
SEO, AEO, and GEO: what actually changed
Three acronyms, one page. Here is what answer engines and generative search changed about optimization, and what they did not.