What GEOBee measures, and what it deliberately doesn't
What GEOBee's three lenses score, why the results are local and re-runnable, and what it does not measure: citations, prompt visibility, or rankings.
How AI reads the web
Notes on answer engine optimization, generative visibility, and what actually moves the needle on a page.
What makes a page citable: stats, sources, quotable blocks
What the GEO research paper tested, what it found, and where it stops — then how to write citable sentences and count them across a site.
robots.txt patterns for AI: allow, block, and the middle
Four positions cover almost every site. The copy-paste file for each, the matching rules that quietly break them, and the maintenance the file needs.
FAQ sections: leverage or filler
The rich result that justified most FAQ blocks is gone. What still earns one, the test for whether a question belongs in the body, and what filler costs.
Tables and lists that survive extraction
Real markup is only half of it. What flattening does to a table lifted out of your page, and the four fixes that keep one readable on its own.
Chunking: why passages have to stand alone
A page is retrieved in pieces of a few hundred words. What splitting does to ordinary prose, and the three edits that make a section survive it.
Five checks for a page that ranks but never gets cited
The five faults that keep a good page out of AI answers — each with a by-hand check, a way to run it across a site with or without a terminal, and the fix.
Question headings vs. keyword headings
When to phrase a heading as a question, when a keyword label is still the right call, and how to check every heading on a site in one pass.
What do AI crawlers extract from your page?
An element-by-element inventory of what AI crawlers keep, discard, and only conditionally read — plus the parts you can exclude on purpose.
Answer Engine Optimization: a page-level guide
What happens to a page between fetch and answer, the eight signals answer-readiness turns on, and how to check every one of them by hand and at scale.
How to check whether AI crawlers can actually reach you
Reading robots.txt tells you what you intended. Six checks that tell you what actually happens when an AI crawler requests one of your pages.
GPTBot vs OAI-SearchBot: a field guide to the AI crawlers
Every AI bot worth naming in your robots.txt, what each one actually controls, and which ones decide whether an assistant can find you at all.